Monday 19 September 2016

Mass Traffic Attack - Part 1. Introduction

Introduction 



Welcome to MASS TRAFFIC ATTACK. Congratulations on taking the right decision to invest in this ebook. By doing so you have shown yourself to be one of the 'doers' and not the 'talkers', and your reward will be learning how to drive as much free traffic as you want, when you want, to any of your web sites. The method we are going to look at in great detail in this ebook is what is known as an evergreen method. 
What this means is that this is not some short lived fad as many free traffic systems are.
This method of getting free traffic has been working since the early days of the internet and it works even better today. Regardless of what new developments may take place online it will continue to work just as effectively into the future. I am, of course, talking about article marketing. 
“But I don't have a clue how to write” “I have no idea what to write about” 
“No-one will be interested in what I have to say”
“I'm dyslexic so my articles will look poor” “I have 
no idea where to submit my articles” 
Does that about cover the initial objections that popped into your mind? 
Becuse those were just a few of the reasons why I delayed writing articles for a long time - which cost me a lot of money. 
The main purpose of this ebook is to answer those questions - and others, to show you just how easy it is to write articles. Literally anyone with a computer can do it. It doesn't make any difference whether you have ever previously written a word in your life. As with anything else in life, taking action and actually getting started is the hardest part. Your first article will take the longest to write. Once you have done one and seen how really easy it is, the second one will be much quicker, the third faster than the second and so on. 
Before the internet if you wanted to be a writer you had to have qualifications. It was necessary to know how to research a subject. These days you don't have to be an authority, or even have particular knowledge of a subject, to be able to write an article about it. That's the beauty of the internet. All the information you could possibly need is already there. The only thing that you need to do is organize the information that is already out there, and change the format into something more appropriate. 
As we will see, none of this need take a long time. With a little bit of practice you'll soon be writing great articles in 20 minutes or less. When you think that every single article has the potential to bring in hundreds, thousands of dollars over time you can see just how exciting this is. 
No doubt at this stage you're a little skeptical. Every one is looking for a “magic traffic wand” that will instantly drive loads of traffic to their site. Some piece of software, you click a button, and 10 minutes later you have made thousands of dollars in sales. You do know that this doesn't exist don't you? I have personally tried several traffic methods, some free, some quite expensive. 
I can honestly say with hand on heart that if I was only allowed to use ONE method, that would be article marketing. There is nothing more effective, indeed it is as close to a “magic traffic wand” as you can get. Sure, there's a little work involved. If you have never written an article before then there is a bit of a learning curve. Not much of one however, and I'll give you a “template” to use for writing successful articles. 
In this ebook I am going to cover absolutely everything you need to know to get started. I
am assuming you have never written an article before, and you have no idea where to start. All aspects of articles and how to use them in marketing are covered in detail. However,
the most detailed chapter of all deals with Organization and Preparation, and getting your mind set right. Why? 
Writing articles is actually the easiest part of this process, the most difficult is convincing yourself that, yes you can indeed do it. So I have spent quite a bit of time on that. 
Once you have finished reading this ebook, you will be armed with everything you need to know. However, if after all of that writing articles still doesn't appeal I'll show you some methods of getting articles written for low cost, and even some nice effective, little-known ways of short cutting the process. 
To make this ebook as user friendly as possible, all the Chapter headings in the Table of Contents are hyperlinked to the relevant chapter. In fact this ebook works in a similar manner to a web site; click on the chapter headings (and the chapter subsections) to go straight to that page. 
Taking action is the key to success. Nothing has been left out of “MASS TRAFFIC ATTACK”. Neither has anything been “held back” for a future “upgraded” product as is unfortunately so often the case with many products. 99% of everything you need to make a success of this is contained within this ebook. 




Mass Traffic Attack - Part 5. How To Overcoming Procrastination


Overcoming Procrastination 
Procrastination is the act (or actually the “non-act”) of putting something off until later - tomorrow, next week, sometime soon, never. It is by far our biggest enemy. Whole lives have been wasted by this very real problem. Businesses never started, families never begun, vacations never taken, relationships never started all because of this. 
Imagine if there were no procrastination in the world or in your own life - you'd do every task there and then without regard to the consequences. 
Thinking of starting an online business? - you would take action on it immediately Thinking of asking that guy/girl for a date? - you wouldn't hesitate 
Thinking of taking that vacation you really need? - in less than 5 minutes you would have bought the tickets 
Thinking of writing 5 articles to promote your site? - you start writing, an hour and a half later you're drinking coffee, all articles done 
Of course taking action immediately without thinking things through can lead to negative consequences. That's why procrastination is actually human nature, it is literally in our genes. What's the main reason we procrastinate? 
Fear of failure. 
We fear that if we take a “leap into the unknown” we are moving outside our “comfort zone” and that's why it's completely natural for us to delay taking action. Our inbuilt self- defense mechanism kicks in - “What if I lose my money?”, “What if I get rejected”, “What will others think?”. It is far easier to maintain the status quo; inaction is less risky than action. 
Most of us suffer from this, more than we would care to admit. Picture this scenario: 
You sit down at your computer in the evening determined to put in a couple of hours' work. But before you get started you check your emails first, there's a few there that need a reply from you. Having done that you check out a few websites, then see if there's anything new on Facebook. An hour has now passed. You go get a coffee and promise yourself you'll just 
quickly have a look in on a couple of your favorite forums. 
Two hours later, your husband/wife has gone to bed, you're tired and you need to be up early in the morning for work. Frustrated at your lack of progress, angry with yourself that you got sidetracked you go to bed, promising yourself that “tomorrow will be different”. Some people are like this for years, wondering why they can never make any money online. 
I know all about the above scenario, it caught me out most nights for a long time. If you recognize anything in yourself from that example the first thing to do is NOT beat yourself up about it, as I used to do. Procrastination, in whatever form it takes, is actually a natural defense mechanism. Your mind thinks it is protecting you from danger, i.e. from a
potential change in your life or lifestyle with all the “hazards” that suggests! 
We are naturally more comfortable with what we know; the environment in which we grew up. Over time our mind has conditioned us to accept that this is how things are supposed to be. 
Seriously, that's true. 
I was stunned when I first found out about that. I actually thought the reason I procrastinated was because I was lazy. Nope. Without going into the complicated psychological reasons as to why we delay things, I just want to get across 2 points: 
1. Virtually everyone procrastinates at some point 
2. It's not your fault 
OK, having established that this is simple human nature, what can we do about it? After all, to succeed in internet marketing, indeed any business, we are going to have to overcome this one way or another. 
Procrastination often happens when we don't have an exact plan of what we want to do.
How often have you sat down at your computer with just a vague idea of “doing a few
things for my online business”
? That is a sign of not having a detailed plan. Planning is one of the key features to running a successful business. 
There is a well-known expression 
“Plan your work, then work your plan” 

That is it in a nutshell. Unless you know exactly what you want to achieve every time you sit down at your PC - every morning you wake up, one week from now, one month from now and so on, you are always going to struggle. As well as planning, you need to clear the clutter both from your workspace and your computer.

Firstly, let's clear the clutter from your mind, but remember unless you clear the physical as well as the mental clutter you won't make much progress. Don't forget that all these things work in combination with each other. If you are a particularly bad procrastinator (and I was one of the worst) then these things have combined in the past to work against you. It's now time to turn the tables and make them work for you. 
This is also where the idea of setting clearly defined goals will help you. If your dream is to own a villa next to the beach, or a particular car then put a picture of those things on your office wall where you can see them. 
This will strongly focus your mind on what you want, as well as reminding you at a subconscious level what you will get (your reward) if you do those tasks you have been putting off. 
Here is my 9 point plan for kicking procrastination into touch. 
1. Make an exact plan of what you need to do, detailing every single step 
2. KNOW exactly what tasks you must do every time you sit down at your computer (if at any time you don't know this, then there is a gap in your plan and you need to go back to it and refine it) 
3. Some days we feel motivated to work, others we don't. One good way I have found of getting myself “in the mood” or “in the zone” to really do write some articles is by listening to music beforehand. This is a simple tip but it is highly effective - put together a playlist of music with a positive message, or music that uplifts you and listen to that. It doesn't matter whether your musical tastes are Mozart, Madonna or Motorhead - pick something that is positive to you. Songs like Survivor - Eye of the Tiger, Bon Jovi - It's my Life, Queen - Breakthru, 
Beethoven's 9th Symphony, 2 Unlimited - No Limit all work well. Heck, move around to the music if that gets you psyched up, whatever works for you! We will all have our own favorites whatever type of music we listen to 
4. Stand up and do a bit of stretching, move your body around. This will get your creative talents flowing 
5. As well as knowing exactly what tasks you want to do, you must also clearly define exactly for how long you will be working. So for example you could say, “I'll start working at 7pm and
finish at 9pm”
. Psychologically it's important that you don't leave it open ended. By defining an “end time” you are giving yourself a deadline to work to and most of us work better with deadlines. As an added bonus, your husband or wife will be a lot happier with you doing this, rather than working until you go to bed. If you finish your tasks earlier, then see if you can't do one of tomorrow's tasks as well. 
6. If you are a particularly bad procrastinator then do the quickest and easiest tasks first. Yes, I know the “expert” advice generally given out is that you should do the most difficult one first - I too have read all the self-help books. I tend to think that if you pick an especially difficult task first there is a great chance of giving up halfway through. That's the voice of experience. My own view is that if you do the easy tasks first, you will have a greater sense of achievement at having actually completed something. This will spur you on to complete the next one and the one after that. Instead of going to bed frustrated that - yet again - you have hardly done anything, you will finish the day very much upbeat and pleased with yourself at ticking items from your list. 
7. Divide all larger tasks into smaller tasks, or mini-tasks. You would be surprised at how many seemingly small tasks can be broken down even further. For example suppose your goal was to write an article, that's all. Well, an article consists of a title, probably 6 paragraphs and an author's bio box. So what you thought was one single, medium sized task is actually 8 different mini-tasks. Worst case scenario - even if all you do is the title and nothing else, you have at least completed one of the 8 tasks. Which is psychologically a whole lot better than not having completed the single task of “write an article”
8. Every time you complete a task, reward yourself by taking a break. Do that AWAY from the computer, never go playing games or surfing the web on your break. It's far too easy to get distracted and you won't get back to your jobs again easily. Grab a tea/coffee/coke/beer/water, whatever and go somewhere else. 
9. Once you have completed your tasks, then go over the tasks that await you in your next
“working session” - whether that is the next day, in a couple of days time, or in the afternoon. Make sure that you know EXACTLY what you will be doing then. If you need to, take the time to make your plan, and make amendments where necessary 
If procrastination is a particularly bad problem for you, then follow those 9 points and you will soon see changes. This won't always be immediate; it does take time and effort to change our habits. Naturally some days it's easier than others. So keep at it, don't beat yourself up if you slip back into the old ways, we all do it. 
Just come back stronger the next time. 

The biggest tool that you have in an online business (indeed any business) is your own mind. We're now going to take a look at the other tools at your disposal - your workspace and your computer.




Mass Traffic Attack - Part 4. The Right Mind Space


The Right Mind Space 
Let's deal with getting your own “mind space” right. I am sure you have read about the importance of having a positive mental attitude, goal setting, the Law of Attraction and so on. This is not the place for a detailed examination of the “mental” part of various “selfhelp” principles; numerous very good books abound on the various aspects of that subject. All I will say here is that what you expect, or what you wish for - you will get. 
Back to getting your mind right. Expect failure - that's what you will achieve. That's true for anything in life, not just your business but that also applies to your social and family life. If you come into any part of internet marketing, not just article marketing, with the attitude of “well I'll give this a try but I'm not really expecting anything” then guess what? That's EXACTLY what WILL happen - I guarantee it. 

On the other hand, expect to be successful and you will be. Believe me, it really is just as simple as that. It is vital that you get your mind space right, and it is truly a question of mind over matter. In article marketing your most important tool is not your computer but the space between your ears! 
So let's get into the detail. Let me ask you a question 
“What single word do you think is the biggest enemy standing between you and online success?” 
Money? - no, compared to the costs of starting a traditional offline business the cost of setting up one on the internet is laughably cheap. And article marketing is free. 
Knowledge? - again no, that is easily acquired. Anything you don't know to succeed online, such as technical skills can be learned from ebooks like this. Writing articles is quick and easy 
Contacts? - none of the very successful online marketers were well known when they started.
Through the use of things such as forums it is very easy to build up a network of online contacts
these days. You'll be astounded by how few articles you actually need to write before you build up a following of your own and you are seen as the expert. 

Mass Traffic Attack - Part 3. Organization and Preparation


Chapter 2 - Organization and Preparation 
I know you're itching to get stuck into the practical methods of writing articles and article marketing, but it is all too easy to read an ebook such as this and then take no action. It can all seem so much work. Well you can relax, by the time you have reached the end of this ebook you'll know everything you need to know in terms of how to construct your articles, where to submit them and how to make money from them. 
However many of us do struggle with actually getting started. If you have never written an article before then it can be very easy to say “this sounds great, I'll make a start next
week”
Does that sound familiar? 

In this chapter I am going to deal with getting your mind space right, avoiding procrastination and getting yourself organized. By the way this advice applies to all of your business ventures, not just article marketing. Unless your own mind, your own workspace and your own computer are organized, you will struggle. This section is absolutely vital; I suggest you read through it carefully and put into practice all the principles that apply to you.

Saturday 20 February 2016

Mass Traffic Attack - Part 2. Why Write Articles?


Chapter 1 - Why Write Articles? 

So why should you write articles if you have a web site? There are 5 pretty good reasons to do so: 
1. Finding paying customers - the reason why most people go online is to find free
information. By giving them what they want, high quality gratis content, they are more likely to check out your paid products too 
2. Free publicity - it literally costs you no money at all to submit as many articles as you want to the most widely read article directories. The potential exposure is massive 
3. Quickly become perceived as an expert in your field. The more articles you write, the
more your name will become known. When people then visit your site they are more likely to buy from you, because you are seen as “the expert” 
4. High search engine ranking - every article you write will contain anchor text links back
to your site. Each of those links will push your site up in the search engine rankings, making it easier to find. (Don't worry if you didn't understand that - I'll explain everything below!) 
5. Joint ventures - the more exposure you get, the more interest other marketers in your field will notice you. This opens up possibilities of being asked to write articles or even ebooks for them, which would have a massive potential for you. 
These can be condensed into just 2 main reasons: 
1. Traffic
2. SEO (Search Engine Optimization) 
Traffic, if you didn't already know, is the amount of visitors coming to your web site. SEO, whilst a massive subject in itself covers how high your web site ranks in the search engine results. So when you type words into Google, Yahoo or Bing each search engine returns the results that it thinks are the most relevant to the terms entered. Whole books have been written about SEO and I'm not going to get too deep into it here. However, broadly speaking, your position in the search engine results depends on 2 things - content and backlinks. 
By content we mean quality, unique content. Not something that's been copied and pasted all around the internet. Whilst this ebook is about article marketing, all the principles here apply to content that you put onto your own web site. So don't forget to bear that in mind. 
Backlinks, if you didn't already know, are links from other sites back to your own web site. Virtually each backlink you get from another site is counted by Google as a “vote” for your site. The more backlinks, the more “votes”. Not all votes are equal however. Votes from an “authority” site, a respected, well-established site will count for a lot more than votes from an obscure blog. 
The great news is that the sites where we are going to submit our articles to - article directories, are hugely respected by Google and the backlinks we will leave on these sites carry a massive amount of value. 
Indeed in many cases, and for some quite common search terms, the articles themselves are right there at the top of Google's search rankings. So that's a double whammy - do this right and you can not only get your own web site high in the search engine rankings, but also your articles. This really is a win-win-win situation for so little work. 
Imagine how much traffic you would get if your site was on page 1 of Google! That's why the two aspects of Traffic and SEO are so closely linked together.




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Wednesday 17 February 2016

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